All posts in English

Content Optimization: how to write for both humans and robots

  • English

Want to increase your BETTER CONTENT Score from 10% to 50%?

Our tool is meant to help content marketers write better content. Which means 2 things:
1) content should be relevant and meaningful for humans and
2) content should be easy to understand for robots, otherwise it will not be discoverable through search engines and therefore useless.
This case study will show you in a very practical way how the company Eco-Counter dramatically improved the score of one of their blog articles with the guidance of our Optimization module. Beware: you will be amazed by how slight text modifications can have a huge impact on how robots understand your content.


Every month, BETTER CONTENT will publish a report about a given Topic. This series of articles will be fed by our Inspiration module. It will allow us not only to share content ideas but also to reflect about some content strategy issues. Today, we start with “Knowledge Graph” and we will see why the best content ideas regarding this Topic cannot be found through a keyword tool.

Focus on topics and not keywords: the “Pregnancy” case study

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We are living in a world full of algorithms. Most of them are trying to personalize our experience. Why? Because there are millions of articles online on the same subjects. Google, Facebook, Pinterest & co try to suggest content based on our browsing history connections, locations, preferences, etc. because users’ behaviors change regularly. In this context, how to set up a content strategy that works? How to reach your audience even if you are a small local entrepreneur helping pregnant women with great products? In this article we are giving some tips about how to beat the competition on the broad topic of “pregnancy”.

Why you should improve your existing content rather than repurposing it

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Content repurposing (or recycling) consists of diversifying a content in various formats (text, infographic, video, podcast, etc.) to distribute it on different platforms. It is recognized as a content marketing best practice. I certainly do not deny it, but I believe it is even more profitable to invest your time and money in updating/improving your existing content. If you have doubts, check out this tweet and follow the white rabbit 😉

How to find great content ideas for your business or blog?

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Creating unique and useful content is a key success factor in your content strategy but finding relevant ideas is one of the toughest challenges for content strategists. How to find these content ideas that are truly genuine and meaningful for your audience? Here are 5 tactics to help you identify ideas that address your audience’s intentions.

The Content Paradox

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People are increasingly looking for content and they often turn to big platforms to access it. But there is a lot of poor-quality or duplicate content out there. In this paradox lies a fantastic opportunity for great content.