Want to increase your BETTER CONTENT Score from 10% to 50%?

Our tool is meant to help content marketers write better content. Which means 2 things:
1) content should be relevant and meaningful for humans and
2) content should be easy to understand for robots, otherwise it will not be discoverable through search engines and therefore useless.
This case study will show you in a very practical way how the company Eco-Counter dramatically improved the score of one of their blog articles with the guidance of our Optimization module. Beware: you will be amazed by how slight text modifications can have a huge impact on how robots understand your content.

We are living in a world full of algorithms. Most of them are trying to personalize our experience. Why? Because there are millions of articles online on the same subjects. Google, Facebook, Pinterest & co try to suggest content based on our browsing history connections, locations, preferences, etc. because users’ behaviors change regularly. In this context, how to set up a content strategy that works? How to reach your audience even if you are a small local entrepreneur helping pregnant women with great products? In this article we are giving some tips about how to beat the competition on the broad topic of “pregnancy”.

Content repurposing (or recycling) consists of diversifying a content in various formats (text, infographic, video, podcast, etc.) to distribute it on different platforms. It is recognized as a content marketing best practice. I certainly do not deny it, but I believe it is even more profitable to invest your time and money in updating/improving your existing content. If you have doubts, check out this tweet and follow the white rabbit 😉

Google uses the Knowledge Graph to better understand web content and to improve user experience on its results page. Find out how content strategists can leverage Knowledge Graphs and Entities to increase their content performance.

Creating unique and useful content is a key success factor in your content strategy but finding relevant ideas is one of the toughest challenges for content strategists. How to find these content ideas that are truly genuine and meaningful for your audience? Here are 5 tactics to help you identify ideas that address your audience’s intentions.

People are increasingly looking for content and they often turn to big platforms to access it. But there is a lot of poor-quality or duplicate content out there. In this paradox lies a fantastic opportunity for great content.