The best tool for content writers... after their brain!

For those who strive for genuine quality content

Productivity

Save time thanks to our inspiration & optimisation reports: we highlight for you all the topics that matter to your audience.

Validation

Rank your content relevance within seconds: our A.I.M. Score works for any request in any country.

Simplicity

Our web-based tool is super easy to use, no need to be a SEO expert, nor a web developer.

Optimization

Overwhelmed with legacy content? Let’s make it more relevant and impactful by comparing it with the best-in-class content on any given topic. Measure your improvements with our in-house Audience Intent Match (AIM) Score.

Inspiration

Starting a new content plan from scratch? Let our Inspiration module identify for you all the topics and intents behind any search query.

Listen to the experts

As it is now, entity salience analysis represents an opportunity for forward-thinking copywriters to gain an understanding of how Google understands their work.

At Greenlane, we are at the point where no piece of content written goes online without a thorough review through an entity extraction tool.

Google has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.

Search engine optimization changed with the addition of "Hummingbird", with web developers and writers encouraged to use natural language when writing on their websites rather than using forced keywords.

Content Optimization: how to write for both humans and robots

Want to increase your BETTER CONTENT Score from 10% to 50%?

Our tool is meant to help content marketers write better content. Which means 2 things:
1) content should be relevant and meaningful for humans and
2) content should be easy to understand for robots, otherwise it will not be discoverable through search engines and therefore useless.
This case study will show you in a very practical way how the company Eco-Counter dramatically improved the score of one of their blog articles with the guidance of our Optimization module. Beware: you will be amazed by how slight text modifications can have a huge impact on how robots understand your content.

September 18, 2020 No Comments

TOPIC OF THE MONTH #TOTM: Knowledge Graph

Every month, BETTER CONTENT will publish a report about a given Topic. This series of articles will be fed by our Inspiration module. It will allow us not only to share content ideas but also to reflect about some content strategy issues. Today, we start with “Knowledge Graph” and we will see why the best content ideas regarding this Topic cannot be found through a keyword tool.

July 15, 2020 No Comments

Focus on topics and not keywords: the “Pregnancy” case study

We are living in a world full of algorithms. Most of them are trying to personalize our experience. Why? Because there are millions of articles online on the same subjects. Google, Facebook, Pinterest & co try to suggest content based on our browsing history connections, locations, preferences, etc. because users’ behaviors change regularly. In this context, how to set up a content strategy that works? How to reach your audience even if you are a small local entrepreneur helping pregnant women with great products? In this article we are giving some tips about how to beat the competition on the broad topic of “pregnancy”.

June 29, 2020 No Comments

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BETTER CONTENT is a Content Intelligence tool which helps change makers to have a stronger impact thanks to content