Focus on topics and not keywords: the “Pregnancy” case study
We are living in a world full of algorithms. Most of them are trying to personalize our experience. Why? Because there are millions of articles online on the same subjects. Google, Facebook, Pinterest & co try to suggest content based on our browsing history connections, locations, preferences, etc. because users’ behaviors change regularly. In this context, how to set up a content strategy that works? How to reach your audience even if you are a small local entrepreneur helping pregnant women with great products? In this article we are giving some tips about how to beat the competition on the broad topic of “pregnancy”.